Whilst beginning to create my final poster for the female (poster) section of the campaign, I found that the logo which the target audience had selected from my initial designs was too contrastual to the theme of the poster itself, with the colours and the general 'business' contradicting the pithy and classy poster.
I have decided to create a new logo, using a more simple format, with less colours, confusion and an easier to read text. Also, I have decided to separate the 'QE' and 'College Nurse' logos instead of corporating them into a single logo. This will help define the college nurses whilst showing that 'QE' is a part of this initiative.
Taking this into consideration, I have designed various new logos which I am testing against my poster, along with the NHS logo to see which seems to suit the campaign best.
From the above logos, I have selected three which I find to be the most suitable for the campaign. These are the following:
To attempt to discern which of the logos are more suited to my poster and the campaign, I have used each one on the poster to compare them side by side.
Having assigned each logo to my poster, I concluded that the 'Blue Circle' logo would be the best one for both my poster and my campaign's branding needs. However, I would need to make a slight alteration to the logo by filling the space around the lettering, yet within the circle with a simple white fill. This improves the look of the logo greatly when applied to the poster, as the colour onto which it is positioned is not visible.
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